Hugo Alonso

Profile / London

Hugo Alonso

Madrid → Leuven → London

Hugo Alonso, on the left, with an older man in a navy blazer

I build small tools that do one thing.

Engineer by training. Most of what I build started as something I needed and couldn't buy, so I just made it myself. I wanted a page where I could share a few of them with friends and family.

Now

Feb 2026 to now

Operations & GTM Engineer at throxy

I build the internal systems the company runs on. throxy is a YC backed outbound sales partner for software companies selling into traditional industries like manufacturing, logistics and healthcare.

Sep 2023 to now

Founder at HABEvents

Events for international students in Leuven. It grew into sold out nights of 600 people and 2,500 customers, with a team of six, sponsors like Red Bull and Lipton, and more than €50,000 in revenue. It paid for my degree.

About

I'm an engineer, though honestly the business side interests me just as much.

Before throxy I started a company that paid for my degree, ran a couple of student organisations, and talked a lot of brands into sponsoring things. I like moving fast and working with people from everywhere.

One day I'd like to have worked in a few more countries than I have.

Studied

KU Leuven

MSc, Electronics & ICT Engineering
Cum laude, with honours

2025 to 2026

KU Leuven

BEng, Engineering Technology, Group T Leuven Campus

2021 to 2025

Outside work

Football · Hackathons · Events · Travel

Tools

Work in progress

Still building. There will be a few things here soon.

Elsewhere